Your competitor's new product offerings, changes in product packages and features, rate changes, and new promotions can have a direct impact on your institution's ability to attract and retain business and to launch effective marketing campaigns.  This is why we created the Centrio™ Competitor+ Monitoring Service.

Our Competitor+ Service monitors the marketing activities of your key competitors and notifies you whenever a competitor makes changes to their product and service mix, when they add new features or make rate changes, or begin a new promotion. In addition, each month we provide you a detailed report on how your products offerings compare to your competitors.  Your consultant will then help you develop workable strategies to counter any moves or trends occurring in your market.

Integration with Centrio™ Catalyst Service

If you are a subscriber to our Centrio™ Catalyst Data Management Service, we can overlay your competitor information with our Data Analyzer system, and monitor how competitor changes are affecting your customer base. This gives you a unique three dimensional view of your market, giving you the information needed to create strategies to retain customers and grow in a competitive environment. To learn more, contact your account manager today.