Centrio™
Matrix Management Service 

Centrio's Matrix Management Service can help with the daunting task of managing your direct marketing or permission based marketing by automating many of tasks needed in creating an effective marketing message programs. Our Matrix Manager is designed to work with our Data Analyzer (or your MCIF) and feeds into Centrio's distribution tools to help you to create an effective matrix marketing program.

How Our Matrix Manager Works

The Matrix Manager allows you to build message tracks (a series of messages that can be sent over a period of time) based on your customer or member profiles. Tracks can be designed:

• Chronologically
  Example: A series of messages for new households
• Event Driven
  Example: Upsell or cross-sell opportunity after a product purchase or balance shift
• Seasonal
  Example: First Quarter IRA Campaign

Tracks can also be customized to meet any marketing initiative your organization may want to implement. The Matrix Manager organizes all your message tracks to create a number of customer cells that receive the marketing message(s) that were designed to be delivered at that time. Campaigns are then launched automatically. As you build your tracks and cells, you build your marketing matrix, and the Matrix Messenger does the rest.

Apply Segmentation Strategies to your Campaigns

The Matrix Messenger allows you to apply your marketing segmentation strategies your market segmentation by allowing you to sub-divide tracks by market segments allowing you to further target your messages. The Matrix Messenger keeps track of all the messages going out assures that your Matrix program works the way you want:

• Tracks individuals and households in the matrix so that no one is inundated with numerous messages
  
  
• Allows you to set priority to messages so members or customers get the most important messages first
  
  
• Keeps track of which individuals or households received messages and tracks each campaign's response rates and return on investment

Going the Extra Mile

You can use the Matrix Messenger in conjunction with Innovus Consulting's eMarketer and other distribution tools to deliver your messages though marketing channels most relevant to your members or customers and save time and money by utilizing Innovus Consulting's "One Creative through Multiple Channels" concepts to reduce development time, increase time to market, and lower costs through the use of low cost delivery methods.

To learn more about Innovus Consulting's Matrix Messenger or other Sales Catalyst programs, contact us at (801) 763-5875 or email us sales@inncg.com