Centrio™ Catalyst
Marketing Data Management Services

Need help putting your marketing intelligence to work? Centrio's professional consultants can help you make sense of your marketing information by identifying strengths, weaknesses, and opportunities within your customer base to formulate winning marketing strategies geared to meet your organizational goals. Our consultants can assist you to with:

• Creation of individual customer/member profiles
• Identification of cross-sell opportunities
• Development of meaningful market segment strategies based on your customer/member profiles
• Identification of profitable marketing opportunities within your customer/member base and segments
• Creation of event driven matrix mailing programs that support your overall marketing plan
• Design of effective marketing plans, programs, and direct marketing campaigns
• Measurement of campaign effectiveness and Return on Marketing Investment (ROMI)
• Integration with Centrio's electonic distribution tools and services
• And much more....

Centrio™ Data Analyzer Software

At the heart of Centrio™ Catalyst Consulting service is the Centro™ Data Analyzer, a proprietary software application designed specifically by Centrio Solutions to effectively turn your customer/member data into meaningful information. The Data Analyzer uses your customer and member data, Centrio™ Profile Plus appended data, and psychographic data collected form our Centrio™ Survey Plus to build individual and household profiles, and to use these profiles to identify and create meaningful market segments.

Centrio™ Catalyst Subscription Service

As a subscriber to our consulting service and depending on the package you choose, your organization will receive Data Analyzer Reports on a monthly, bi-monthly, or quarterly basis. You will also be assigned to one of our marketing professionals who not only will produce your reports, but will analyze your data and provide you feedback and recommendations based on the data provided, provide additional breakouts, reports, and marketing lists as need. You can even arrange for your Personal Marketing Analyst to present each month's findings via web conferencing or on location to Branch and Senior Management, or available for in person to present findings to board of directiors.